The Two Types of Stories Your Business Needs to Tell

Cassie Tucker once again joins me as host and draws a parallel we can all learn from. As a former park ranger, I found that every park has two types of stories it tells: learned stories and earned stories. These are the two types of stories your business needs to tell. Learned stories are the…

Read More

Focus on What is Important to You

As is customary, Orlando Leyba returns to ask me three questions of his own. They bring up an interesting conversation on why you should focus on what is important to you. This episode also has a little surprise: Orlando answers his questions, so you get a two-for-one deal. First, why did you leave being a…

Read More