Pricing is more than what a customer pays. Pricing informs a customer what it will be like to do business with you. When it comes to price, you should be delivering so much value your customer should feel they got the better deal. Kirk Bowman joins the Jody Maberry Show to discuss the pricing, value and…

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Have you ever heard the phrase “you get what you pay for”? It is true. You do get what you pay for. But you also get what THEY pay for. What does that mean? When you try to compete on price and offer prices lower than you should, four things happen; You know the customer’s…

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I am going to come right out and tell you this show is a bit different. It feels different to me anyway. Last week was a tough week. At the end of the week, we had to put our dog to sleep. Bridger was a beautiful chocolate lab. He had been my best friend for…

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If you were to ask me about the best podcasters, Jeff Brown would be at the top of my list. Jeff is the host of the Read to Lead Podcast. After 26 years in the radio business, Jeff brought his broadcast skills, and buttery voice, to podcasting. It is not just a dreamy voice that makes…

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