My Favorite Voices for Storytelling

Matthew Luhn, the author of The Best Story Wins, is back again for the standard three questions follow-up episode. It’s always fun to see what questions my guests will come up with. Matthew had a fun take. What is one of the first movies that you saw in a theater? I’m not sure it is…

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How to Use Story to Build a Brand

Matthew Luhn, author, and writer is known for Pixar movies such as Toy Story and Cars, is sharing the importance of using stories to communicate and build a brand. Whether you are a writer or are in the business arena, you depend on stories more than you know. There is no difference between a presentation…

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Creating Podcast Magic

A couple of years ago, while I was at one of Ray Edwards’ copywriting workshops in Spokane, WA, he invited me to sit with him and record an episode of The Ray Edwards Show. What a treat it was for me to be in Ray’s studio and record an episode. Ray and I discuss how…

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How to Record and Publish an Audiobook

I have had the pleasure of helping to record and produce four audiobooks over the past few years. In the process, I have identified key steps when it comes to streamlining the process. Here are eight steps to recording your first audiobook. Step 1  Record it. There are a few different strategies for this step,…

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Do You Have Your Content Ready?

When you develop and create content, there is an important lesson we all must learn. In 2019, I had an unexpected chance to speak at the 2019 Copywriting Academy Live Event. This experience reinforced to me the necessity of knowing your content and having a reservoir of stories that you can pull from at any…

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