As a former park ranger, it was a delight when I had the opportunity to have dinner with the Director of the National Park Service. Jon Jarvis, now retired, also took the time to sit with me and discuss parks and leadership One of the questions I asked Director Jarvis was how to have an […]

  During my time as a park ranger, I managed a large campground. Sometimes we would get bottlenecks as people lined up to register for a campsite. Those bottlenecks were headaches at the time, but it lead me to create a simple method to delight customers. Now, I use the same system – called READ […]

Recently, I was a coach at Ray Edwards‘ Copywriting Academy Live. As a coach, I had the opportunity to get first-hand experience with the questions and concerns people have about their business. In this episode of the Jody Maberry Show, I give you some of the advice I may have given you if you were […]

I spent 8 years as a Park Ranger. During that time I gave dozens of interpretive talks. Interpretation is a skill every park ranger works at, but interpretation can help you grow your business. When giving an interpretative talk, there is a three-step formula to help you connect with the audience. Tell a Story Tell […]

Jennifer Dunham is happy because she has learned how to skip the dark side of success. The truth is, many of us trade out happiness for success. We don’t celebrate when things go well. Sometimes we don’t even notice. We just keep pushing. Happiness matters. Jennifer Dunham will give us some insight to how we can […]