Posts by Jody Maberry

Matthew Luhn, the author of The Best Story Wins, is back again for the standard three questions follow-up episode. It’s always fun to see what questions my guests will come up with. Matthew had a fun take. What is one of the first movies that you saw in a theater? I’m not sure it is…

Matthew Luhn, author, and writer is known for Pixar movies such as Toy Story and Cars, is sharing the importance of using stories to communicate and build a brand. Whether you are a writer or are in the business arena, you depend on stories more than you know. There is no difference between a presentation…

A couple of years ago, while I was at one of Ray Edwards’ copywriting workshops in Spokane, WA, he invited me to sit with him and record an episode of The Ray Edwards Show. What a treat it was for me to be in Ray’s studio and record an episode. Ray and I discuss how…

I have had the pleasure of helping to record and produce four audiobooks over the past few years. In the process, I have identified key steps when it comes to streamlining the process. Here are eight steps to recording your first audiobook. Step 1  Record it. There are a few different strategies for this step,…

When you develop and create content, there is an important lesson we all must learn. In 2019, I had an unexpected chance to speak at the 2019 Copywriting Academy Live Event. This experience reinforced to me the necessity of knowing your content and having a reservoir of stories that you can pull from at any…