Posts by Jody Maberry
Capturing a Brand Essence
“People are going to your website for the relationship.” For a long time, we treated websites like pure pieces of technology. If the pages loaded, we checked the box and moved on. Lindsay Carlson helps remind me that a website isn’t just a tech project. When done right, it is a communication hub, a relationship…
Read MoreThe Process of Writing a Book
“Everybody wants to be an author, and nobody wants to be a writer.” Most people don’t struggle with ideas. They struggle with action. One of the many reasons I appreciate Jeff Barnes is that he has a way of turning big goals into practical action. Most people know Jeff as Dr. Disneyland and the author…
Read MoreExpanding Your Brand Beyond Your Own Name
“Find people that you’re willing to invest in, and you’re going to go to some really cool places that you can’t currently imagine.” One of the things I admire most about Jeff Barnes is that he is always thinking beyond what is next and focusing on what is possible. Most people know Jeff as Dr.…
Read MoreStart Now and Change Your Script
“If you’re not getting exposed to those new thoughts or new ideas, then you’re not effectively advancing the way you’re serving.” For years, people kept telling me how incredible the show The Sopranos was. I finally sat down to watch it, but I made a massive mistake. I accidentally started on the first episode of…
Read MoreMaking a Dream More than an Idea
“A dream becomes more than an idea when you refuse to give up on it.” One of the things I enjoy most about conversations with Bob Weis is the way he helps you see familiar stories differently. Bob is the former president of Walt Disney Imagineering and the author of Dream Chasing. After spending decades…
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