Pricing is more than what a customer pays. Pricing informs a customer what it will be like to do business with you. When it comes to price, you should be delivering so much value your customer should feel they got the better deal.
Kirk Bowman joins the Jody Maberry Show to discuss the pricing, value and how they connect to marketing your message.
Kirk is known as the Visionary of Value. His podcast, The Art of Value, offers weekly conversations centered around the concept of value pricing.