Podcast
Understanding Search Engine Optimization
“Not only had I figured out how to get them to the site, I’d figured out how to convert them to paying clients” While SEO may sound dull and technical, understanding search engine optimization basics can make a tremendous impact on your online presence. However, Lauren Gaggioli, joins to explain why it is essential for…
Read MoreMake a Long Term Investment in Others
Valerie Cockerell returns to turn the tables and ask me three questions. She came prepared with questions that really challenged me to reflect on some of my own experiences. The conversion ends discussing the impact of our mom’s teachings and how they have influenced the approach to our careerers. This is a great one that…
Read MoreManage Like a Mother
“By virtue of being a kid and on the receiving end of mothering, you have learned you know what works and what doesn’t work.” – Valerie Cockerell This conversation brought me an all new perspective around the ways that motherhood can serve as a powerful foundation for effective leadership in any organization. Valerie Cockerell is…
Read MoreFind the Stories That Connect Customers
“Data can be turned into a story. When you present numbers without a story, people just glaze over.”— Alice Fairfax As is customary on the show, Alice Fairfax returns to ask three unscripted questions. Considering she is the author of “Tell Your Story: Tools to Take You from a Tweet to a TED Talk,” it…
Read MoreTell Your Story
In business, we are telling a story whether we know it or not. Evaluate what story you are telling and how you want people to participate. Own that story and create an incredible experience that exceeds expectations. – Alice Fairfax In this episode I welcome Alice Fairfax, author of the book Tell Your Story, to…
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