Aaron Walker helps men live extraordinary lives. After a successful career, he now focuses on helping others reach new levels in their personal and business lives. In this episode of the Jody Maberry Show, Aaron shares his personal story and delivers three key points that can help any business or personal brand; Focus on Significance…

Recently, my next-door neighbor had a new roof installed. During the process, the roofing company (let’s call them ABC Roofing) stacked some roofing material on my lawn. They didn’t ask if that would be OK. It was on my lawn for only a day. No big deal, but it was a missed opportunity. Had ABC…

If you want to sell more, you need to understand why people don’t buy your product. People don’t buy your product or service, they buy the result or the feeling the product gives them. For example, people don’t buy a drill, they buy a hole in the wall. They don’t buy a shovel, they buy…

Tommy Spaulding is the NY Times Best Selling author of It’s Not Just Who You Know and The Heart Led Leader. On this episode of The Jody Maberry Show, Tommy talks about the important of sending handwritten notes, why Dale Carnegie’s How to Win Friends and Influence People does not go far enough, and how…

On a recent trip to Nashville, I stopped at Dave Ramsey’s headquarters to visit Eric Anthony, the producer of the Entreleadership podcast. I had met Eric at the Podcast Movement conference last year and had worked with him a bit when Lee Cockerell was on the Entreleadership podcast. So I stopped in to say Hello…

Perhaps you have heard me mention that I used to be a park ranger. During my eight years as a Park Ranger, only once did I see an event that shocked everyone who saw it. Children gasped. Parents turned their heads. A baby cried. You wouldn’t believe me if I told you that a Park…

Recently, I visited the Burke Museum at the University of Washington. Although the museum is full of fascinating fossils,  one important piece that is missing is the Manis Mastodon.  The Manis Mastodon is not at the Burke Museum because the University of Washington missed an opportunity with the way they answered the phone. You could be…

Pricing is more than what a customer pays. Pricing informs a customer what it will be like to do business with you. When it comes to price, you should be delivering so much value your customer should feel they got the better deal. Kirk Bowman joins the Jody Maberry Show to discuss the pricing, value and…

Have you ever heard the phrase “you get what you pay for”? It is true. You do get what you pay for. But you also get what THEY pay for. What does that mean? When you try to compete on price and offer prices lower than you should, four things happen; You know the customer’s…

I am going to come right out and tell you this show is a bit different. It feels different to me anyway. Last week was a tough week. At the end of the week, we had to put our dog to sleep. Bridger was a beautiful chocolate lab. He had been my best friend for…