Recently, I visited the Burke Museum at the University of Washington. Although the museum is full of fascinating fossils,  one important piece that is missing is the Manis Mastodon.  The Manis Mastodon is not at the Burke Museum because the University of Washington missed an opportunity with the way they answered the phone. You could be…

Pricing is more than what a customer pays. Pricing informs a customer what it will be like to do business with you. When it comes to price, you should be delivering so much value your customer should feel they got the better deal. Kirk Bowman joins the Jody Maberry Show to discuss the pricing, value and…

Have you ever heard the phrase “you get what you pay for”? It is true. You do get what you pay for. But you also get what THEY pay for. What does that mean? When you try to compete on price and offer prices lower than you should, four things happen; You know the customer’s…

I am going to come right out and tell you this show is a bit different. It feels different to me anyway. Last week was a tough week. At the end of the week, we had to put our dog to sleep. Bridger was a beautiful chocolate lab. He had been my best friend for…

If you were to ask me about the best podcasters, Jeff Brown would be at the top of my list. Jeff is the host of the Read to Lead Podcast. After 26 years in the radio business, Jeff brought his broadcast skills, and buttery voice, to podcasting. It is not just a dreamy voice that makes…

Have you ever asked yourself, “Should I have a podcast?” Podcasting is not for everyone, but it may be for you. Often, people will ask me if they should start a podcast. Podcasting may be the right option for your business, but wouldn’t you like to have a better understanding of how a podcast can…

Jeff Noel spent 30 years at Disney World. The last 15 years Jeff was a speaker at the Disney Institute and spoke to over 1 million people. Jeff understands what makes Disney World so successful, from the big picture of leadership and customer service to the very smallest items, like trash. Jeff joins the Jody…

On a recent trip to Nashville, I told Dan Miller a story about my son playing violin on the street corner in the small town where we live. Dan enjoyed the story so much he did a short interview with me on his podcast about my son swinging the bow on the street corner. I…