Blog

The Proper Way to Handle a Referral

By Jody Maberry | July 20, 2016

If you have ever asked for an introduction or been referred by someone, you need to understand what a referral really is. At the minimum, a referral is saying “I vouch for this guy”, or basically, I endorse this person I am telling you about. You need to understand the importance of a referral. And you need…

How to Get the Most out of Conferences

By Jody Maberry | July 5, 2016

Not long ago, someone asked me what I do to get the most out of a conference. That question is again on my mind since I am here at the Podcast Movement conference, and I want to share with you the eight things I do to make sure I get the most out of a…

Recognizing Solutions

By Jody Maberry | June 28, 2016

On this episode of The Jody Maberry Show, we examine how you can go the extra inch to recognize solutions to problems your customers are facing. By realizing the problems your customers you can sometimes find solutions by doing just a little bit more than your competition.

Creating a Cast of Characters

By Jody Maberry | June 21, 2016

Do you remember the movie Castaway with Tom Hanks? If you saw the movie, you probably remember Wilson, right? Wilson was the volleyball Tom Hanks always talked to. If you haven’t seen the movie, let me catch you up without spoiling anything. Tom Hanks is stranded alone on an island for a long time. If…

People Buy Confidence with Aaron Walker

By Jody Maberry | June 14, 2016

Aaron Walker helps men live extraordinary lives. After a successful career, he now focuses on helping others reach new levels in their personal and business lives. In this episode of the Jody Maberry Show, Aaron shares his personal story and delivers three key points that can help any business or personal brand; Focus on Significance…

What is Collateral Marketing?

By Jody Maberry | June 7, 2016

Recently, my next-door neighbor had a new roof installed. During the process, the roofing company (let’s call them ABC Roofing) stacked some roofing material on my lawn. They didn’t ask if that would be OK. It was on my lawn for only a day. No big deal, but it was a missed opportunity. Had ABC…

Why People Don’t Buy Your Product

By Jody Maberry | June 1, 2016

If you want to sell more, you need to understand why people don’t buy your product. People don’t buy your product or service, they buy the result or the feeling the product gives them. For example, people don’t buy a drill, they buy a hole in the wall. They don’t buy a shovel, they buy…

How to Build Real Relationships with Tommy Spaulding

By Jody Maberry | May 24, 2016

Tommy Spaulding is the NY Times Best Selling author of It’s Not Just Who You Know and The Heart Led Leader. On this episode of The Jody Maberry Show, Tommy talks about the important of sending handwritten notes, why Dale Carnegie’s How to Win Friends and Influence People does not go far enough, and how…

Connecting Through a First Impression

By Jody Maberry | May 18, 2016

On a recent trip to Nashville, I stopped at Dave Ramsey’s headquarters to visit Eric Anthony, the producer of the Entreleadership podcast. I had met Eric at the Podcast Movement conference last year and had worked with him a bit when Lee Cockerell was on the Entreleadership podcast. So I stopped in to say Hello…

Service Through Preparation

By Jody Maberry | May 11, 2016

Perhaps you have heard me mention that I used to be a park ranger. During my eight years as a Park Ranger, only once did I see an event that shocked everyone who saw it. Children gasped. Parents turned their heads. A baby cried. You wouldn’t believe me if I told you that a Park…