Posts by Jody Maberry
Have a Universal Theme to Your Stories
“You have to push through that first fear barrier because it’s one of those universal themes in storytelling, the fear of failure.” The spark of a great story can come from the most unexpected places. In my recent conversation with Matthew Luhn, an accomplished storyteller and former Disney/Pixar creative, we talk about the magic of…
Read MoreBe Prepared With Questions
“If you go through the process of doing the research and showing up prepared with questions, you may never get to ask any of those questions. And I say it doesn’t matter. The fact that you were prepared with questions will make the conversation that much better.” Preparation is key to an unforgettable conversation. This…
Read MoreThe Experience of Stories
“When you open this mailbox to put a letter in, do you think it squeaks or it doesn’t squeak? And I said, oh, it probably doesn’t squeak. And he said, but if you were on Main Street in small town, Missouri, would it squeak? I said probably.” Bob Weis, retired President of Walt Disney Imagineering…
Read MoreDream Chasing
“We endeavor to make those worlds authentic by doing great research and make them kind of a pushed reality of what it might be to be there. To not have any contradictions. To make it as authentic and real as we can so that it’s telling the story you want to tell.” Few people have…
Read MoreCreating Memorable Worlds
“This industry doesn’t work unless you have repeat visitation as a part of your of your revenue model.” The the magic of a theme park doesn’t happen by chance. In fact, it is meticulously crafted by people so that creativity meets practicality. Theron Skees, a former Disney Imagineer, returns to give more understanding on how…
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