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Have you ever watched any cop shows on tv? If so, I am sure you have seen an episode where an informant gives the police information that helps them do their job better. When I was a park ranger, I had an informant once that made a huge impact on the way I did my…
People buy truth. That is what Monaica Ledell says. What does she mean? People are attracted to the real you. Authenticity attracts. When you build you brand around the real you, people will feel it. How can you build a brand around authenticity? Is is possible to implement what you learn from other people and…
A couple of years ago, I had the delight of being included in Jeff Goins book, The Art of Work. When Jeff Goins writes about you, people notice. Being in Jeff’s book gave me 15 minutes of fame. This is exactly the type of break we are all looking for right? For someone like Jeff…
Ray Edwards has had a tremendous impact on my business. He taught me how to write copy and has given advice and counsel that has drastically changed my business. Ray joins the Jody Maberry Show to discuss six ways you can change your business. For this interview, we pull the content from the second episode…
Mike Kim is a sought-after copywriter, speaker, and marketing consultant. But if he has his way, when you hear the word Pivot you will think of him? Why does Mike position his branding around the word Pivot when he is known for copywriting? In this episode of The Jody Maberry Show, Mike Kim explains why…
Sometimes it takes money to get your message or product out into the world. Crowdfunding through Kickstarter and Indiegogo have become a popular way to raise money from a crowd. Leading the way for many other crowdfunding sites to pop up over the internet, some of the top crowdfunding sites as of right now have…
I always find a reason to mention my granny. Whether it is a story, a quote, or a joke. There is a lesson to be learned for your business from my granny. If you want people to know your message, you have to talk about it all the time. You are the only one who…
If you don’t keep telling a story it will die. If you want your message to spread, you have to keep talking about it.
Chances are, you need to apologize to someone. And if you do apologize, you will get it wrong. Most people don’t apologize. And those who do, put forth a good effort but get it all wrong. There is an art to making an apology. It is so simple that most people just can’t seem to get it…
Understanding the difference between action and progress can be the difference between getting stuff done and getting the right stuff done. Action is doing something. There are times when just doing something is the best option. Progress is doing the right things to move yourself, your business, or your career forward towards a goal. In…