Blog
Mike Kim had a tremendous speaker line up for his Influence and Impact Conference. Sure, I was one of the speakers, but that is not the only reason it was a great line up. Mike was deliberate in bringing in a speaker to cover specific aspects of building a personal brand. Val Brown talked about…
When Mike Conner and Mike Simmons launched their company, Catalyst Sale, they decided to use a podcast as part of their marketing and promotion. In this episode of the Jody Maberry Show, Mike and Mike discuss their business, why they chose to use a podcast, and how a podcast can help with sales. Catalyst Sale…
On this episode of the Jody Maberry Show, we will visit Disneyland. The morning of my visit to Disneyland, Lee Cockerell sent me a message that said, “You will walk where Walt walked.” Walt Disney is the reason visiting Disneyland was so special. Disney World is bigger, but to know you are walking where Walt…
I spent the day at Disney’s California Adventure in Anaheim, CA. Here are the lessons I learned; It is better to experience with other people. I did California Adventure by myself, but just like most things in life, it is better to have other people with you. Look the part. At Disney Land, cast members…
Not long ago I had the opportunity to interview Dan Tyre. Dan is the Sales Director of Hubspot. Dan was a guest on the Catalyst Sale Podcast, which I host with Mike Simmons and Mike Conner. Mike Simmons and I did an interview with Dan about sales and during the conversation before we recorded, and…
One of my favorite business books is QBQ by John Miller. There are few books that have had such a direct impact on my career. QBQ stands for Question Behind the Question and it focuses on personal accountability. When I apply what John suggest in the book, good things happen. It is that simple. In…
As a former park ranger, it was a delight when I had the opportunity to have dinner with the Director of the National Park Service. Jon Jarvis, now retired, also took the time to sit with me and discuss parks and leadership One of the questions I asked Director Jarvis was how to have an…
During my time as a park ranger, I managed a large campground. Sometimes we would get bottlenecks as people lined up to register for a campsite. Those bottlenecks were headaches at the time, but it lead me to create a simple method to delight customers. Now, I use the same system – called READ…
Recently, I was a coach at Ray Edwards‘ Copywriting Academy Live. As a coach, I had the opportunity to get first-hand experience with the questions and concerns people have about their business. In this episode of the Jody Maberry Show, I give you some of the advice I may have given you if you were…
I spent 8 years as a Park Ranger. During that time I gave dozens of interpretive talks. Interpretation is a skill every park ranger works at, but interpretation can help you grow your business. When giving an interpretative talk, there is a three-step formula to help you connect with the audience. Tell a Story Tell…