Blog

Building the Foundation of Leadership

By Jody Maberry | July 11, 2017

One of my favorite business books is QBQ by John Miller. There are few books that have had such a direct impact on my career. QBQ stands for Question Behind the Question and it focuses on personal accountability. When I apply what John suggest in the book, good things happen. It is that simple. In…

Pick Your Issue and Step Up to Lead

By Jody Maberry | July 4, 2017

As a former park ranger, it was a delight when I had the opportunity to have dinner with the Director of the National Park Service. Jon Jarvis, now retired, also took the time to sit with me and discuss parks and leadership One of the questions I asked Director Jarvis was how to have an…

How to READ a Solution to Any Problem

By Jody Maberry | June 27, 2017

  During my time as a park ranger, I managed a large campground. Sometimes we would get bottlenecks as people lined up to register for a campsite. Those bottlenecks were headaches at the time, but it lead me to create a simple method to delight customers. Now, I use the same system – called READ…

Eight Coaching Lessons From Copywriting Academy Live

By Jody Maberry | June 20, 2017

Recently, I was a coach at Ray Edwards‘ Copywriting Academy Live. As a coach, I had the opportunity to get first-hand experience with the questions and concerns people have about their business. In this episode of the Jody Maberry Show, I give you some of the advice I may have given you if you were…

How to Use Interpretation to Grow Your Business

By Jody Maberry | June 13, 2017

I spent 8 years as a Park Ranger. During that time I gave dozens of interpretive talks. Interpretation is a skill every park ranger works at, but interpretation can help you grow your business. When giving an interpretative talk, there is a three-step formula to help you connect with the audience. Tell a Story Tell…

Skip the Dark Side of Success

By Jody Maberry | June 6, 2017

Jennifer Dunham is happy because she has learned how to skip the dark side of success. The truth is, many of us trade out happiness for success. We don’t celebrate when things go well. Sometimes we don’t even notice. We just keep pushing. Happiness matters. Jennifer Dunham will give us some insight to how we can…

People are Worth More Than Your Time or Money

By Jody Maberry | May 30, 2017

In this episode of the Jody Maberry Show, I share a personal story to highlight how people are worth more than your time or your money. If you are a leader, you have to be willing to give up time and money to make people feel special. Take care of your people and they will…

The Story You Tell Builds Influence

By Jody Maberry | May 23, 2017

The story you tell builds influence. Your story, the information you share about yourself, will either influence people to want to learn more or it will influence people to move on. In this episode of the Jody Maberry Show, I share personal examples to illustrate how you can draw the right elements out of your…

Get Your Message Heard with Michael Hudson

By Jody Maberry | May 16, 2017

Michael Hudson wants you to get your message heard. In this episode, Michael explains how and why to get your message out to the world. He also shares why you need a talk specifically tailored towards selling you and the work you do. Michael’s website – MichaelHudson.com Michael on Twitter – @DrMichaelHudson Michael on Facebook –…

What Would You Do Differently Today?

By Jody Maberry | May 9, 2017

Recently, I watched the film Ice Guardians. The film is about enforcers in the National Hockey League. At the end of the movie, when asked if he would do it over again, Kelly Chase said, “with more fire”. I couldn’t stop thinking about what he said. When I look back on my career as a…