Blog
The Jody Maberry Show goes on the road to the Kennedy Space Center. This is the first episode in a series examining some of the popular attractions in central Florida. We will find lessons we can take from the attractions to apply directly to your business. Here are 10 Customer Service Lessons from my time…
Does the thought of charging premium pricing scare you? In episode 13, we talked to Kirk Bowman about value pricing. Kirk urged you to move away from charging by the hour and base your price on value. In this episode, Petra Foster joins us to talk about using premium pricing for your coaching or consulting…
Here is one thing you need to know about getting big work done; It is all about influence. Many people think if you work hard you can make things happen. They are only about 10% correct. The work you do account for about 10% of making something happen. The right opportunity accounts for about 20%…
This episode we are going to take a close look at telling a story with Joe Sindorf. I discovered Joe when I interviewed him for Great Escape Radio. Doing research before the interview, I admit I was impressed with his record of telling great stories. Better yet, telling great stories people were noticing and paying…
One of the wonderful opportunities I have is to host podcasts for other people. Shows like Creating Disney Magic with Lee Cockerell, Catalyst Sale with Mike Simmons and Mike Conner, Great Escape Radio with Lori Allen. There are more shows, I just listed a couple as an illustration. Because of the work I do, I…
On the Jody Maberry Show, we often talk about marketing and branding on this show, but you may be surprised to know the best lesson I learned about branding came on a sheet of ice. Now, you know some top marketers have been on this show. Ray Edwards and Mike Kim understand branding like no…
Kary Oberbrunner returns to the show to talk about his new book, The Elixir Project. After writing several non-fiction books, Kary wrote a young adult fiction thriller. It was a risk to move from traditionally published non-fiction books to write a fiction story. In this episode, Kary will discuss the story behind The Elixir Project,…
If you took a flight anytime during 2016, you understand how much of a pain in the neck it has become to fly. Some airports are much better than others, but my home airport in Seattle has terribly long lines to get through security. Sometimes you have to get there two hours ahead of time…
Some stories never die. One of those stories for me has been about an incident with a squirrel from my time as a park ranger. Usually, episodes of the Jody Maberry Show are filled with ideas, advice, and content you can take action on in business. This episode I want to just have a little…
One thing I have run into, mostly working with personal brands, people like myself whos business is built around the person running the business, is the reluctance to offer content for free. Some people are worried about giving away too much. The thought there is that you might be giving away something you could have…