As a social outlet for businesses, LinkedIn has been a helpful networking resource for many years. Unfortunately, its effectiveness has started to dip, in part, to the lack of personal engagement and connection. While many use LinkedIn for the right reasons, the rise in automated interaction is a real concern moving forward.
According to Simmons, improving the LinkedIn reputation starts with engaging people online the same way you would engage in person. By taking the approach of networking to bridge resources, the ‘me’ element leaves and the overall experience benefits as a result.