When you work for yourself, pricing can be a challenge. Paul Klein joins me to talk about pricing in this episode.
I know in my case when I first started consulting, I used to base pricing as a function of time over results. After all, time is money, right?
However, as I’ve learned in recent years, it’s positioning, not time, that produces the best pricing. Think of it this way: For the customer to accept your services, they need to be convinced the purchase is a quality investment. Yet, before you can convince them, you have to be confident in the value your services provide.
As I discuss in this episode, before you can engage a return exchange, you must anticipate the value exchange factoring public perception into your marketing strategy. While this may seem intimidating at first, doing this will only help you sell your confidence in addition to your service value.