Understanding Search Engine Optimization

Jody Maberry Show Episode 301 Understanding Search Engine Optimization

 “Not only had I figured out how to get them to the site, I’d figured out how to convert them to paying clients”

While SEO may sound dull and technical, understanding search engine optimization basics can make a tremendous impact on your online presence. However, Lauren Gaggioli, joins to explain why it is essential for getting your content discovered by the right audience and driving organic traffic to your website.

Lauren stumbled upon SEO while trying to solve her own problems in the world of education. As she dug deeper into the subject, she realized its immense potential for solopreneurs and small businesses like hers. Lauren’s passion and expertise eventually led her to conduct a website audit for Lee Cockrell, revealing the power and limitations of consistent good content in the SEO realm. That was when I knew I needed to have her on the show.

SEO provides an incredible opportunity for small businesses to compete and thrive in the online space. With a little bit of effort and the right strategies, you can leverage it to reach your target audience and connect with potential customers. Creating good content consistently is crucial, but it’s not enough on its own. By combining a strong content strategy with SEO principles, you can maximize the visibility and reach of your content, ensuring that it reaches the right people at the right time.

If you’ve ever found SEO to be boring or overwhelming, this episode will change your perspective. Take a listen to our conversation around SEO and uncover its secrets to success. Get ready to take your online presence to new heights with the magic of search engine optimization.

Connect with Lauren


LinkedIn – https://www.linkedin.com/in/laurengaggioli

Instagram – https://www.instagram.com/laurengaggioli

Connect with Jody


About Jody – https://jodymaberry.com/about-jody-maberry/

Instagram – https://www.instagram.com/sugarjmaberry

LinkedIn – https://www.linkedin.com/in/jodymaberry/

Facebook – https://www.facebook.com/sugarjmaberry/

Twitter: https://twitter.com/jodymaberry

Episode Highlights

[00:01:39] How a boring topic turned out to be exciting and valuable

[00:06:00] SEO is important for websites to succeed in Google search; focus on key actions to be effective.

[00:10:00] Language matching is crucial for Google search. Using different language isolates users and hinders connection. Linguistic mirroring signals intent and empathy.

[00:12:06] Lee’s website had a search problem with traffic. Visitors should enter through specific pages, not the homepage. The user experience needed improvement.

[00:15:53] Highly recommend new free course on DIY website audit, uncover hidden issues and improve user experience.

[00:19:37] The real magic happens when someone hits your optimized sales page. 1% statistically convert and you make money off strangers. Cracking online sales funnel; building community.

[00:23:48] Each page is a sales page for a trail guide. You can sell individual guides or bundle them together.


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Jody Maberry