Should Your Business Start a Podcast

Jody Maberry Show Episode 293 Should your Business Start a Podcast

“A podcast lets people see your work, it lets people hear your work. And when people can see and hear your work, they can connect with you on such a deeper level.” – Jody Maberry

There are some incredible benefits of starting a podcast for your business.  Podcasting can be powerful for growing your visibility and establishing yourself as an expert in your industry. I used to have my doubts about podcasting. I didn’t like the sound of my own voice, and I wasn’t sure if anyone would even listen. But boy, was I wrong!

Once you are able to push past insecurities and start your own podcast, amazing things start to happen. By consistently talking about your product or service, you become the go-to expert in your field. People start to trust you and see you as an authority in your industry. And you know what that meant? It meant more clients, more opportunities, and more growth for your business.

Podcasting is not just about credibility and expertise. Podcasting also allows you to connect with your audience on a personal level. Your listeners get to know who you are and what you stand for. They become familiar with your voice and your personality, and that creates a deep sense of trust and loyalty.

If you’ve been wondering if your business should start a podcast, my answer is yes. It is a great way to take your business to the next level, I highly recommend starting a podcast. It’s a powerful tool that can help you showcase your unique approach, answer frequently asked questions, and build a personal connection with your audience. Don’t let fear hold you back. Take a leap of faith and start podcasting today.

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Episode Highlights

00:01:14 – Story of Kevin Jury

00:03:05 – Podcasting and Personal Branding

00:06:07 – Jody’s Journey into Podcasting

00:09:21 – Three Reasons to Start a Podcast

00:16:35 – The Power of a Podcast

00:18:15 – Cutting Out the Introductory Phase

00:20:26 – Becoming the Expert

00:22:53 – Unique Approach in Your Industry

00:27:17 – Overcoming Podcasting Challenges

00:33:19 – The Power of Talking About Your Product

00:34:15 – The Importance of Differentiation

00:35:23 – Overcoming Self-Doubt

00:36:32 – Impact of Podcasting

00:39:02 – Be Willing to Stand Out

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