Read to Lead with Jeff Brown

If you have been listening to the show for a while, you may be familiar with the name JeffBrown (and you know why it needs to be said in one breath). Jeff is the host of the Read to Lead Podcast. He is here discussing his new book, Read to Lead.

Jeff has been working on his podcast for eight years, and over that time, he has interviewed a few amazing authors. Jesse Wisnewski approached Jeff with a book idea he had previously pitched to a publisher. They rejected it due to a lack of platform. Jesse’s initial idea, The Readers Edge, resonated with Jeff. Jeff joined the project, which they renamed Read to Lead, and the rest is history.

We have all heard that knowledge is power. And knowledge has long been associated with books and reading. As Jeff explains, one of the most powerful things about reading is the ability to gain a modicum of functional mastery on a topic by reading five books on any given topic. The idea that you can pick up a book for twenty bucks and walk away with someone’s expertise is astounding. No wonder we equate reading with power.

We live in a time where there are many ways to assimilate books. In addition to hard copies, we also have digital and audio formats. Different books call for different mediums. Audiobooks are great for entertainment and books meant to change how you think. However, books that we want to retain and understand on a deeper level are better digested in traditional print. There is something special that happens mentally and spatially when we read physical books. It impacts our retention and comprehension.

Jeff offers a few tips for getting the most out of the books that you read. First, challenge yourself to pick up a physical copy and read. Second, use the Pomodoro technique to help you focus, reading for 25 or 50-minute increments. Then start a new Pomodoro and make your notes. Third, try listening to an audiobook at 1.75 speed while reading along in the physical book. It will allow you to read quicker and retain more. Last, teach what you are learning to others. Teaching helps you to synthesize what you have learned, so you retain and comprehend more. 


Read To Lead Podcast

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Jody Maberry