Here is one way to get testimonials

For the past couple of weeks, I have been working on updating my website. Not a sweeping overhaul, just updating it page by page as I can get to it.

With the updates, I wanted to add some new testimonials.

Asking for testimonials reminds me how fortunate I have been to work with people from Disney, Morgan James Publishing, the FBI, Great Escape Publishing, and several other fabulous organizations.

But it took time to earn those testimonials. There was a time when I had no one I could point to and say, “Look what I did for him.”

Which leads me to a question I get from people who are just starting to build their brand or business, “How do I get testimonials if I haven’t worked with anyone yet?”

First, let me remind you testimonials are essential, so don’t ignore them. And don’t wait until you’ve worked for some recognizable companies or names. I am always on the lookout for a new testimonial. When I work with someone, I usually ask for a testimonial. Whether I did coaching, copy writing, strategy consulting, or spoke from the stage, I will ask for an endorsement.

Now, let me answer the question on hand…

If someone can’t recommend you for the work you’ve done, ask them to recommend you personally.

Ask for a testimonial based on your work ethic, creativity, leadership, innovation, or your math skills. Maybe not math skill, but you see what I am getting at.

And if you have done work to earn a testimonial, don’t miss the opportunity. Ask for it. Usually, if you don’t ask, you don’t get.

Take a moment and write down three names you could reach out to and ask for a testimonial.

Chances are, you have had a good career, and several people could recommend you as a person, even before you have earned a testimonial through the work you have done.

If you have questions about testimonials, how to get them, or what a testimonial should say, comment and ask. I am happy to help. And perhaps this could turn into a podcast episode as I answer questions.