In preparation for an upcoming trip to Nashville, I decided to order some new business cards. I’m a firm believer in the importance of business cards when it comes to marketing a business. Just look at companies like Herbalife that still use business cards frequently as part of their marketing strategy. I know there are people who don’t order business cards. That is fine. I also know at least one person who will not accept business cards. That is fine too, even though it can be a little awkward. But I can think of one situation when I ran out of business cards and decided not to order new ones. Who needs them, I thought. Then I gave a presentation for a home builders association. After I was done I had someone tell me they wanted to talk about doing some work for them. They asked for a business card so they could follow up. I did not have a card and I never heard from them. A business card is a simple cheap way to not let that happen again. Some people like business cards and I want to make it as easy as possible for them to contact me. If 99 of your cards are thrown away, but the 100th person follows up with you, isn’t it still worth it? I think so, and I wanted to get some cards made for my trip to Nashville.
I ordered the cards through Moo.com because I have always been impressed with the quality of their products. This time I got bold and ordered square business cards. More likely to get throw away I thought, but also more likely to stand out. So I quickly designed the front of a new card in Canva, uploaded my logo for the back of the card and submitted my order.
The cards arrived a few days later and I was excited to open them. As soon as I slide the white square card out of the box I realized I had made an error. The logo on the back of the card was not centered. There was no way I was going to give those cards out to people. I was lamenting my error to Scott Barlow when he suggested I contact Moo. He claimed they had an outrageous satisfaction policy. Not a chance, I thought. This was my error and Moo was not likely to help out.
I was curious enough to check the website. On the Moo website I found what they call the Moo promise, which is;
We’ve never thought ‘satisfaction guaranteed’ was the most inspiring phrase. We’d like you to be satisfied of course, but we’d prefer it if you were absolutely thrilled beyond words with your order. We take great pride in our work, and we want you to feel the same about yours. So, even for the tiniest of typos, we’ll move heaven and earth to make sure you get exactly what you want – or your money back!”
My call with Moo proves they back up their promise. They do make sure you get exactly what you want.
Here are the three things you can learn from the exceptional service Moo delivers on the phone;
- Answer the phone with a smile.
- Make it a policy to delight your customers.
- Give your customers more than they expect.
If you would like to try Moo, you can get 10% off your first order by clicking here.