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Mike Kim is a sought-after copywriter, speaker, and marketing consultant. But if he has his way, when you hear the word Pivot you will think of him? Why does Mike position his branding around the word Pivot when he is known for copywriting? In this episode of The Jody Maberry Show, Mike Kim explains why…
Sometimes it takes money to get your message or product out into the world. Crowdfunding through Kickstarter and Indiegogo have become a popular way to raise money from a crowd. Leading the way for many other crowdfunding sites to pop up over the internet, some of the top crowdfunding sites as of right now have…
I always find a reason to mention my granny. Whether it is a story, a quote, or a joke. There is a lesson to be learned for your business from my granny. If you want people to know your message, you have to talk about it all the time. You are the only one who…
If you don’t keep telling a story it will die. If you want your message to spread, you have to keep talking about it.
Chances are, you need to apologize to someone. And if you do apologize, you will get it wrong. Most people don’t apologize. And those who do, put forth a good effort but get it all wrong. There is an art to making an apology. It is so simple that most people just can’t seem to get it…
Understanding the difference between action and progress can be the difference between getting stuff done and getting the right stuff done. Action is doing something. There are times when just doing something is the best option. Progress is doing the right things to move yourself, your business, or your career forward towards a goal. In…
If you have ever asked for an introduction or been referred by someone, you need to understand what a referral really is. At the minimum, a referral is saying “I vouch for this guy”, or basically, I endorse this person I am telling you about. You need to understand the importance of a referral. And you need…
Not long ago, someone asked me what I do to get the most out of a conference. That question is again on my mind since I am here at the Podcast Movement conference, and I want to share with you the eight things I do to make sure I get the most out of a…
On this episode of The Jody Maberry Show, we examine how you can go the extra inch to recognize solutions to problems your customers are facing. By realizing the problems your customers you can sometimes find solutions by doing just a little bit more than your competition.
Do you remember the movie Castaway with Tom Hanks? If you saw the movie, you probably remember Wilson, right? Wilson was the volleyball Tom Hanks always talked to. If you haven’t seen the movie, let me catch you up without spoiling anything. Tom Hanks is stranded alone on an island for a long time. If…