Why People Don’t Buy Your Product

If you want to sell more, you need to understand why people don’t buy your product.

People don’t buy your product or service, they buy the result or the feeling the product gives them. For example, people don’t buy a drill, they buy a hole in the wall. They don’t buy a shovel, they buy a hole in the ground.

When you understand what it is people are actually buying, you can tap into it and sell more.