How I Create Content

This episode will give you an inside look at how Jody and Jeff approach creating content.

For Jody, inspiration starts with an idea accompanied by short notes. From there, they are built and brewed until the first action item becomes clear. As he describes, while the pathway requires patience, there’s almost always an opportunity to create with multiple idea streams in play.

Similarly, for Jeff, creating content is a function of perseverance and persistence. For him, content starts with intentionality and ends with endurance matured into completion. Along the journey, he stitches effort with positivity to anchor his “how” into his “why”. Like Jody, the mentality is simple yet easier said than done.