What Do You Really Sell

Jody Maberry Show Episode 348 What Do You Really Sell

“You don’t need to be the opposite of the rest of your category just for the sake of being different.”

During a visit to Nashville, I stepped into a world full of creativity and storytelling. Even though I knew it would be neat, it left me in awe. The Adventure Factory of The Escape Game is where architects, engineers, scenic artists, and game designers turn ideas into puzzles. Those puzzles are actually more like experiences. Teddy Cheek, the Senior Director of Marketing at The Escape Game, was my guide. After years of knowing one another we are finally able to have a conversation about these immersive puzzle adventures.

Storytelling the core of The Escape Game experiences. Their team works diligently to design experiences that go beyond typical escape rooms that lock you in a room with puzzles. They transport you into narratives where you feel like part of an adventure. Teddy shares that their approach is about more than challenging games. They focus on creating fun and engaging escapes accessible to everyone, regardless of their skill levels.

Like many businesses, the were faced with unknowns during the pandemic. Instead of shutting down, they turned a potential setback into an opportunity by creating virtual escape rooms. This innovation allowed teams around the world to participate remotely. Their adaptability and creativity is a fun example of the opportunities we discover when we are willing to take on challenges.

The Escape Game’s success is in part because of how clear they are with their offer. They understand they are selling unforgettable moments of fun and connection, not just an escape from a room. It’s a great reminder for all of us to be clear about the experience we’re delivering. Create moments worth talking about. If you’re unsure where to begin, start by reimagining what you offer your audience, then turn ordinary into extraordinary.