Use Your Expertise to Create a Framework

JMS ep 361

“Confusion is the number one enemy of every business.”

When Wes Gay joined me on the show, he delivered a lot of clarity. Wes has a knack for helping people articulate what they do in a way that actually means something. In a world where confusion runs rampant in business messaging, Wes makes a compelling case: the clearer you are, the better results you get.

One moment that stood out was when Wes described the idea of building a framework from your expertise. That word struck me because I work with a lot of retired executives, and many of them don’t realize just how much value lives in their years of experience. Wes shared that a framework is simply a repeatable process that helps others get results. Your unique background, once structured properly, can be transformed into a product, a service, or even a new career path.

It reminded me of how much we overlook the “social trails”, or the patterns people naturally follow. You don’t always know what part of your experience is valuable until you test it, tweak it, and see how others respond.

The episode is packed with takeaways: the importance of starting with a problem, using your story to attract the right audience, and most of all clarity over complexity. Whether you’re stepping into a consulting career or want to sharpen your business message, Wes lays out a trail worth following.