How to Restart Your Email List

Jody Maberry Show Episode 330 How to Restart Your Email List

“How do you untangle a really hard knot? Just a little bit at a time.”

If you’ve let your email list go cold, it’s never too late to reignite it. Years ago, I was all in on an email list for my Park Leader Show podcast. It was tailored for park rangers and park professionals. But then…life happened. The list fell silent, and I felt disconnected.

I have wondered if I should I scrap it. If I were to bring it back, do I apologize for my absence?

Enter Liz Wilcox, the “fresh princess of email”. Liz, who you might also know from her incredible run on Survivor, gave me game-changing advice: Don’t start over. Reintroduce yourself. I realized the power of reconnecting with authenticity and setting clear expectations.

This isn’t a story of instant success, but rather about the process and patience. If you’ve struggled with consistency or feel the weight of re-engaging, know this – you can breathe life back into your list by sharing relevant content and connecting personally.

Just like those brave park rangers manage expansive parks, managing your email list takes care, dedication, and a little strategic reintroduction. I’ve started to share articles and past podcasts, coupled with personal stories, and the response has been heartwarming.

So, if your email list has gone on a bit of a hike without you, don’t worry – guide it back with sincerity and renewed energy.

Special thanks to Liz Wilcox for her insights! Check out her new podcast, “The Email Sound Booth,” for daily email marketing wisdom. Remember, it’s never too late to reconnect and share your journey.