After a recent trip to Disneyland, I have been thinking about how to delight repeat customers.
It is one thing to make sure someone has a great experience the first time they do business with you, but how do you continue to create a great experience for repeat customers?
No one delights the way Disney does, so I asked Jeff Noel how to make sure a returning customer still has a great experience.
Here are the three points you need to know about creating a great experience for your customers.
- All organizations have people, physical resources, and processes. What you do with these three resources will set you apart from others and make sure your customers are delighted.
- If you believe it can’t be done, it can’t. You may be the biggest roadblock to making sure your customers have a great experience.
- Find the stereotypes in your industry and use the three resources from point 1 to bust through them.
Write out one stereotype for your industry. Below this, write People – Physical Resources – Processes. List out how you can use these three resources to bust through the stereotype.
To learn more from Jeff Noel, you can follow him on Twitter at @JeffNoelMidlife.