I am Jody Maberry – Marketing consultant, copywriter, and customer experience strategist, known as the Business Ranger. I spent several years as a park ranger, studying the reasons why parks are some of America’s favorite places. As a park ranger, I was deliberate about helping people create a story worth telling. Now, I help businesses and individual gain an outside perspective.
I do this by sharing my professional insights on customer experience, marketing, and developing a story. I have worked with and for large organizations, family owned businesses, non-profits, government organizations, and individuals.
You’ll benefit from my expertise and the outside perspective I bring from my diverse background. I have served as a financial analyst, park ranger, and marketing director. Now, I put that experience to work to consult, write effective copy, and host the Creating Disney Magic podcast and the Park Leaders Show.
My career path has led me around as many bends as a mountain stream. Born and raised in Illinois, I came to the Pacific Northwest in search of wild places.
The search for wild places landed me a job as a financial analyst with a commercial bank. I sat in a cubicle and monitored the impact of interest rate risk. I was doing exactly the job I felt I should be doing, and building a strong financial background. But I kept feeling the pull for wild places.
After a few years, I gave up my ties (and I had some wonderful ties) for the badge and flat hat of a Park Ranger.
I fulfilled a boyhood dream and became a park ranger. I assure you, being a park ranger is not all hugging trees and chasing squirrels. As a ranger, I gained experience in public relations, public speaking, promotion, negotiation, human resources, and customer experience. A park operates more like a business, or even a small town, than you would imagine. While a ranger, I also served as a bike patrol instructor for the International Police Mountain Bike Association (IPMBA). Diligently trained in instructor development by IMPBA and the Criminal Justice Training Commission, I was equipped to work one on one with individuals to improve skills, or present broad concepts to large groups.
From Wide Open Spaces to Small Business
After my time as a park ranger, I returned to school to get an MBA, where I studied under one of the greatest business leaders of our time, Jack Welch. During this time I also worked as Marketing Director for a family owned business. Working for this company showed me the value of a compelling company story. I also saw a customer experience was just as important in business as it is for a park.
The same care used to ensure park visitors have a great experience pays dividends for a business as well.
Eventually, I struck out on my own, so I could help more companies create memorable customer experiences. This is also when I reconnected with parks. I started the Park Leaders Show, a podcast dedicated to leadership development in the field of Parks and Recreation.
With the Park Leaders Show, I had the intent to bring all I had learned in the business world into parks. Here is what surprised me though…as I talked to park managers and park managers I began to realize there were lessons in parks that should be brought into the business world. Parks has a unique perspective on the products and services they offer. Parks create a customer experience guest return for over and over.
I call this the “Outside Perspective”.
It is my mission to bring the outside perspective to your organization, product, brand, or event.
I have partnered with Lee Cockerell, retired Executive Vice President of Walt Disney World Operations, for the Creating Disney Magic podcast. This popular show offers lessons in leadership, management, and customer service. While working together on Creating Disney Magic, Lee has mentored me in consulting, leadership, and helping others put on a show every single day. If you have ever been to Disney World, you understand it is the ultimate customer experience.