Does the thought of charging premium pricing scare you? In episode 13, we talked to Kirk Bowman about value pricing. Kirk urged you to move away from charging by the hour and base your price on value. In this episode, Petra Foster joins us to talk about using premium pricing for your coaching or consulting […]
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It’s All About Influence
Here is one thing you need to know about getting big work done; It is all about influence. Many people think if you work hard you can make things happen. They are only about 10% correct. The work you do account for about 10% of making something happen. The right opportunity accounts for about 20% […]
How to Tell a Great Story
This episode we are going to take a close look at telling a story with Joe Sindorf. I discovered Joe when I interviewed him for Great Escape Radio. Doing research before the interview, I admit I was impressed with his record of telling great stories. Better yet, telling great stories people were noticing and paying […]
Should Your Podcast Have a Co-host?
One of the wonderful opportunities I have is to host podcasts for other people. Shows like Creating Disney Magic with Lee Cockerell, Catalyst Sale with Mike Simmons and Mike Conner, Great Escape Radio with Lori Allen. There are more shows, I just listed a couple as an illustration. Because of the work I do, I […]
Tell People Who You Are
On the Jody Maberry Show, we often talk about marketing and branding on this show, but you may be surprised to know the best lesson I learned about branding came on a sheet of ice. Now, you know some top marketers have been on this show. Ray Edwards and Mike Kim understand branding like no […]