What is Collateral Marketing?

Recently, my next-door neighbor had a new roof installed. During the process, the roofing company (let’s call them ABC Roofing) stacked some roofing material on my lawn. They didn’t ask if that would be OK. It was on my lawn for only a day. No big deal, but it was a missed opportunity. Had ABC…

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Why People Don’t Buy Your Product

If you want to sell more, you need to understand why people don’t buy your product. People don’t buy your product or service, they buy the result or the feeling the product gives them. For example, people don’t buy a drill, they buy a hole in the wall. They don’t buy a shovel, they buy…

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How to Build Real Relationships with Tommy Spaulding

Tommy Spaulding is the NY Times Best Selling author of It’s Not Just Who You Know and The Heart Led Leader. On this episode of The Jody Maberry Show, Tommy talks about the important of sending handwritten notes, why Dale Carnegie’s How to Win Friends and Influence People does not go far enough, and how…

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Connecting Through a First Impression

On a recent trip to Nashville, I stopped at Dave Ramsey’s headquarters to visit Eric Anthony, the producer of the Entreleadership podcast. I had met Eric at the Podcast Movement conference last year and had worked with him a bit when Lee Cockerell was on the Entreleadership podcast. So I stopped in to say Hello…

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Service Through Preparation

Perhaps you have heard me mention that I used to be a park ranger. During my eight years as a Park Ranger, only once did I see an event that shocked everyone who saw it. Children gasped. Parents turned their heads. A baby cried. You wouldn’t believe me if I told you that a Park…

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